_NWSL
For the launch of the 2024 National Women’s Soccer League (NWSL) season, I partnered with Gameday Creative and Scripps Sports to design, animate, and toolkit a new promo package.
_The Process
_Moodboard
_Styleframes
Scripps was looking for flexible graphics options to promote each matchup week-to-week. They also wanted to introduce several new NWSL teams to their audience that had recently been added to the league.
The challenge was that these teams did not yet have any highlights. Scripps needed team-tailored visuals that were attention grabbing, dynamic, and also still clean and in alignment with the broader Scripps Sports broadcast Identity.
To pull this off, we built on top of the breadth and richness of each teams branding; colors, crests, etc, carefully augmenting each with texture, depth, light, and atmosphere. It took time to dial-in consistent details in anticipation of many possible variations across a variety of deliverables, from fully customizable bumpers, to transitions, tags, and sponsor cards.
The effort paid off though, as the client was happy, we were still within budget, the work looked great, and the season kicked off without a hitch.
Creative Director: Eric Say
Art Director, Designer: Padraic Driscoll
3D Animator: Dylan Blau
Additional 3D Animators: Saulo Carvalho, Gustavo Araújo, Myron Blocksome
Executive Producer: Scott Flato
Music: Little People - Start Shootin’ (Little People’s Americana Remix)
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The challenge was that these teams did not yet have any highlights. Scripps needed team-tailored visuals that were attention grabbing, dynamic, and also still clean and in alignment with the broader Scripps Sports broadcast Identity.
To pull this off, we built on top of the breadth and richness of each teams branding; colors, crests, etc, carefully augmenting each with texture, depth, light, and atmosphere. It took time to dial-in consistent details in anticipation of many possible variations across a variety of deliverables, from fully customizable bumpers, to transitions, tags, and sponsor cards.
The effort paid off though, as the client was happy, we were still within budget, the work looked great, and the season kicked off without a hitch.
Creative Director: Eric Say
Art Director, Designer: Padraic Driscoll
3D Animator: Dylan Blau
Additional 3D Animators: Saulo Carvalho, Gustavo Araújo, Myron Blocksome
Executive Producer: Scott Flato
Music: Little People - Start Shootin’ (Little People’s Americana Remix)
