_MarketsNow
With a single email newsletter logo as a starting reference point, an entire animated branding package was developed for a weekly CNNMoney livestream featuring correspondent Richard Quest reporting from the floor of the New York Stock Exchange.
The brief called for a balance of visual cleanliness and interest. The show identity needed to be precise and direct, per the identity of CNNMoney, while also bringing dimensionality and a polished high-end feel.
The brief called for a balance of visual cleanliness and interest. The show identity needed to be precise and direct, per the identity of CNNMoney, while also bringing dimensionality and a polished high-end feel.
_The Process
_Initial Styleframes![](https://freight.cargo.site/t/original/i/600ed60c8a981238a95135d5b286c5151ae4d6f1452082829522d83d29dc9d14/MarketsNow_styleframe2.jpg)
![](https://freight.cargo.site/t/original/i/92846cdd09adccea9fbd22b215db738f0adc3df4a2ba60cd1a60af33748a5036/MarketsNow_styleframe.jpg)
After the design direction was approved, producers and Vizrt artists developed banners, bugs, and charts off of my design mockups while I built out the show title, segment, and transition animations.
money.cnn.com/investing/markets-now
Executive Creative Director: Jon Reyes
Senior Motion Designer: Padraic Driscoll
Vizrt Direction: Jonathan Kemp, Mark Wright, Brent Overbeck, Mike Kraft, Timothy Jollett
Graphic Designer: Caroline Matthews
Correspondent: Richard Quest
Supervising Producer: Erica Fink
Senior Producer: Logan Whiteside
Producers: Michael Tarson, Laurie Frankel
Senior Planning Editor: Amanda Hobor
Production Manager: Patricia Epstein
Music: Squarepusher - Dark Steering
money.cnn.com/investing/markets-now
Executive Creative Director: Jon Reyes
Senior Motion Designer: Padraic Driscoll
Vizrt Direction: Jonathan Kemp, Mark Wright, Brent Overbeck, Mike Kraft, Timothy Jollett
Graphic Designer: Caroline Matthews
Correspondent: Richard Quest
Supervising Producer: Erica Fink
Senior Producer: Logan Whiteside
Producers: Michael Tarson, Laurie Frankel
Senior Planning Editor: Amanda Hobor
Production Manager: Patricia Epstein
Music: Squarepusher - Dark Steering
_Final Styleframes
_CNN Business Rebrand
![]()
![](https://freight.cargo.site/t/original/i/e599462ee2a5859acbd8b8c76092fca43dede845e1556c2288a3e606a8f16e58/Thumb2018_MarketsNow.jpg)
![](https://freight.cargo.site/t/original/i/5cf961de73c4c33f68b7304993315dc35112f6e9120e2dd3ea288a0ecf841dd6/MarketsNow_BizMarkets.jpg)
![](https://freight.cargo.site/t/original/i/912e2cd440d1ffff602f0ab318f5fb725200ece1c18b3f80d35780a2469e9a72/MarketsNow_TheStrategy.jpg)
![](https://freight.cargo.site/t/original/i/90d3711258515797e84263207dab1421882124acffd5440afeae2ab40c2e3552/MarketsNow_ThePulse.jpg)
![](https://freight.cargo.site/t/original/i/55412499991f95291c091bd2eeca0f88779b9cf8b1e5f3008a48ae27fc83bfef/MarketsNow_Lower3rd.jpg)
_CNN Business Rebrand
![](https://freight.cargo.site/t/original/i/a7f6bc407b35519ba22c4e86e6f79e2fdcea16be8c0a72c83f0169d6db7c466d/Thumb_MarketsNow.jpg)