_’In The Room’ Rebrand
Leading into the 2015-16 season, the Penguins behind-the-scenes show 'In The Room' was in need of a branding refresh. With the goal of tightening down and streamlining the graphical presentation of the show, I rebuilt from scratch the shows entire graphics package including the opening titles, bumpers, bugs, and even a completely new logo.
_The Process
![](https://freight.cargo.site/t/original/i/687856a76c72f0720341ff3f7bc9fd8d559574e1cbdc5c6e307354ef91c2be30/Thumb2018_ITR.jpg)
![](https://freight.cargo.site/t/original/i/ee0fdf7875750d7623965c34f4cb172527b6d328d2e8f9f8091d7e8f29ff01df/InTheRoom_BrandGuidelines_2.png)
![](https://freight.cargo.site/t/original/i/89b01b8435730c87dd58f686c05b7cf100b049f91bc560fcad13c458467824dc/InTheRoom_BrandGuidelines_3.png)
![](https://freight.cargo.site/t/original/i/1464ecd99a901b262d069b9045657b0c5f51d3e940d4c581d785efe09dca136e/InTheRoom_BrandGuidelines_4.png)
![](https://freight.cargo.site/t/original/i/f99061f18bee37647925706989bd48f81c7c9243a8cd79952430629e3ac562c5/InTheRoom_BrandGuidelines_v5.png)